For Hugo Boss' January 2009 clubroom installation, we created large curved walls that served as movie screens for video loops that we edited and carefully masked to perfectly match the curvature of those walls. In addition, we also built the large sculptural chrome tubed light fixtures, fitted with LEDS and flashing strobes, hung over a series of custom platforms that feauture an optical illusion of infinite depth. The video projections were distortions of a muscular dancing man. All of these elements combined gave the impression of a futuristic dream state where bodies and lights constantly warp and change form.

AuthorGeoff Howell Studio Inc.