Audemars Piguet pulled out all the stops this year in raising money for Broadway Cares/Equity Fights AIDS with celebrity autographed engraved watches that were auctioned off at a glamourous event next door at the Four Seasons Hotel. The window, which we designed, built and installed, was a tri-phase project highlighting the auction, then the TONY Awards and finally, promoting the watch itself: their Royal Oak Offshore /57 st Limited Edition timepiece.
Celebrity autograph endorsements included Jay-Z, Meryl Streep, Catherine Zeta-Jones, Hugh Jackman, Antonio Banderas, Vanessa Williams and Neil Patrick Harris, among others.

The iconic city skyline was meticulously cut out of aluminum laminate with many brightly back-lit windows on both sides.

AuthorGeoff Howell Studio Inc.