Here's a look at some Saks 5th Ave beauty towers we recently built for display on the main floor of Saks 5th Avenue. These towers are a weekly part of the Saks 5th Avenue beauty promotion program. Each week highlights a new product or brand. Over the years, we've built many of these free-standing towers for a plethora of different brands including Armani, Balenciaga, Bulgari, Cartier, Chanel, Chloe, Clarins, Clinique, Dior, D&G, D-Squared, Estee Lauder, Fekkai, Gucci, Guerlain, Hermes, Jimmy Choo, Juicy Couture, La Mer, Lancome, Lanvin, Issy Miyake, Nars, Nicole Miller, Prada, Sisley, Luxotica, Tom Ford, SK-II, John Varvatos, Vera Wang & Yves Saint Laurent. Each one presents a unique challenge to elegantly showcase a particular fragrance within the context of the brand's identity as well as managing the logistics of wiring, lighting and producing a tower that looks likes it defies gravity! Below are a few examples of these lofty beauty towers.

For Guerlain's "IDYLLE" fragrance, we built a ten-foot tower that features three metallic inset 'teardrop' niches

For Guerlain's Terra Cotta fragrance, we created a tower with an inset display vitrine that was lit from top and bottom.

We also made one for this NARS beauty tower.

A little more off the beaten path, the Chanel beauty tower features a smaller vitrine half inset, thus drawing the curious observer to this unique effect and implying a more minimalistically modern 'outside-of-the-box' style.

For Saks' in-store beauty event "Brushes with Greatness", we produced these curvy towers featuring an inset bright light box with a red floral pattern. This set of towers also came with their own custom set of 'upside-down obelisk' stands for display of flowers and products.

AuthorGeoff Howell Studio Inc.