NEVER HIDE! is the new slogan of Sunglass Hut's latest promotion for interchangeable lenses. For the window on the right, we produced a series of mechanized lenses that moved up and down, behind the FLIP OUT vinyl on the window.

Inside the store, we installed a series of floor-to-ceiling photographs interspersed with video projections of floating lenses which you can see above in the 'shades' of blue.

AuthorGeoff Howell Studio Inc.