Set in the famed hills of West Hollywood, The London Hotel played host to this year's Aramis Designer Fragrances Sales Conference. Once again Geoff Howell Studio was given the honor of working with the wonderful team at Aramis in designing, producing and installing all the decor for the various product launches and all the fancy food fests!

A view of downtown Los Angeles from the roof of the London Hotel

A swanky welcome dinner on the roof of The London features one long long table with a reflecting pool of water running the length filled with floating candles and orchid blossoms

The after party was decorated in a rich silver and white palette,  added to the pool side cabanas, offering amazing rooftop view as well

If you look closely you can spot Geoff waving to the camera in the middle of another rooftop luncheon

Dinner at  the chic Italian eatery Cecconi's on another evening, was decked out with luscious bouquets of hundreds of  red roses on every table, as well as accents of white pillows, candles and silver garden stools.

For a special last night blast, dinner was held at the STK steakhouse. Fuchsia was the tone of the evening implemented in the up lighting of the walls and the vivid color of the orchid display dominating the center of the room. To add a touch of high elegance, Geoff added his own custom candelabras into the mix. The orchids were placed in tall glass cylinders in water to create a magical refractive optic effect while passing by.

Brian of Geoff Howell Studio and Kristin of Aramis behind the scenes.

Hundreds of orchids lying in wait for their moment!

A much needed moment of rest in between product launch/decor changes.  Geoff snaps a photo while the crew catches a breath on a sumptuous gold leather sofa in the London Hotel lobby.