Back the early 1990's, when the World Financial Center was starting to make a mark of its own, one fine summer, it had a multi-media, multi-week festival of hollywood movies, exhibitions showing vintage costumes, props, movie posters and memorabilia. In addition to the giant 'HOLLYWOOD' sign shown here (which was built and installed by Geoff Howell Studio), 20 windows throughout the complex showcased the 'cinematic' exhibitions.