BirchBox is an interesting online company that ships out monthly selections of cosmetic and body care samples to subscribers. To create a more person-to-person interface, they decided to create something based on an ice cream cart and set it up in a series of beach locations like Fire Island and the Hamptons. In the photos below, you can see the result of Geoff's design in a clean white and colorful cart based on the company's image. Each multi-colored niche will showcase a variety of merchandise. The lid folds over and the upright shelving unit fits as a lid, so the whole thing can be folded up and wheeled away.