Coco Chanel was famous for many things one of which was a circular staircase in her salon in Paris. Putting a 'spin' on this, the designers for Chanel fragrances came up with a revolving circular and in some spots, underlit, spiral 'fragrance' staircase for their launch at Saks 5th Avenue. Geoff Howell Studio created the magic of a suspended motor-driven and electrified display. The stair treads were trimmed in gold and surfaced with a pearlized material. We were proud of the structural engineering in the backlit double sided logo in that the structural integrity of the piece incorporated this iconic logo. We produced 2 of them for the store as well as 4 other smaller units that were similarly themed.
A look at the taller unit under construction at our production studio:
The final result in situ