For the Ralph Lauren's women's flagship store on 72nd and Madison Ave., Geoff Howell Studio worked with the wonderful RL visual team to create sets reminiscent of the famous Moroccan noir film Casablanca. Props consisted of large, "aged" stucco walls, sweeping arches, oversized studded doors, decorative corbels, sceniced shadow tropical leaf patterns and intricate tile floors which are faux finished to look like aged terra cotta.

AuthorGeoff Howell Studio