For Persol and the Sunglass Hut 5th avenue flagship boutique, the spotlight is on the latest collection of sunglasses for 'the new generation'.  Our challenge was to create the idea of a spotlight in 3 dimensions. Using a hand bent acrylic shape that was then gradient frosted to give the effect of a pin spot in a smokey nightclub, we were pretty happy with the result. Large theatrical lighting fixtures were hung from an aluminum truss on a structure that housed back-lit graphics and video monitors. All resting on a teak plank flooring.

AuthorGeoff Howell Studio