See what youve been missing... Sunglass Hut's promotion for the new Oakley sunglass featuring "prizm" technology that filters light so the wearer can see more clearly than ever. To drive (or bike) home this point,  a mural-size graphic image of a cityscape created the background and a giant Prizm sunglass frame placed in front helped give the idea of a brighter and clearer view.  We created and installed the giant sunglass, the "slice" of a rolling asphalt street, a section of which was underlit to help showcase the actual sunglass. The bicyle featured in thewindow isnoteworthy because it belongs to Chas Christianson, a bike messenger and winner of numerous international bike races, as well as an Oakley sponsor athlete.

AuthorGeoff Howell Studio