What better way to show the luxurious, hand silk screened linens of D. Porthault than within Geoff's hand painted display of a well appointed home! Like birds of a fine feather, the patterns in the fabrics and Geoff's light and loose painting flock together. So if you happen to fly by the D. Porthault flagship on Mad ave by chance, we hope you will alight to take a glance.

Tekserve wanted to make a big splash with a brand new small wonder! They were given the exclusive rights to launch the new MAC pro.  To 'make small big', the focus on the window was the giant orange sign, visible from across the street, using frosted plexi and vinyl lettering. The MAC pro is the star of the show lit with theatrical spotlights. A bright and shiny orange floor helps finish off the item and keeps with apple's 'reflective floors' motif.

For Tekserve's other smaller storefront window, we created a young film editor's studio using their state-of-the-art computers and fancy monitors and all the personal ephemera that would orbit the equipment; like used takeout containers, m&ms, old movie posters, and of special note, an actual Emmy, awarded to the new CEO of Tekserve for his previous work in television.  As a side note, the reason for the emphasis on the Village Voice cover is that 'The Social Network" movie was made using a similar Adobe set-up as that displayed in the window.

Tis the season of gift-giving, warmth and sparkly sparkles. Designer Georgia May Jagger's holiday window at Sunglass Hut was an explosion of gold and red gift-wrapped boxes stacked and hanging in front of backdrops of golden glitter. Of special note, the front of the window features a mechanized gift box that we developed that opens and closes to expose (and hide) a lit sunglass display. Please have a look at the video below of our contraption in action!

The holidays bring their frosty touch to the gardens of Versailles, I mean, D Porthault...  Carefully clipped boxwood topiaries dusted with snow and glowing lights below a hand painted midnight sky create a wintry atmosphere around the cherub sculpture centerpiece bedecked in the latest of D. Porthault's luxurious linens.  The side windows  also carried the frosty theme.

The interior dining table featuring linens embroidered with silver and gold thread along with D Porthault's signature monogram candles.
Armani's inspiration for these windows was a rotating grid. Of course it wouldn't be Armani without a  chic twist. The shallow grid was made of a thin wooden substrate  mitered to fit perfectly at the corners and upholstered in fine black satin and attached to a glowing light-box background, the effect being an aura of luxury that also reflects the details and crisp tailoring seen in their collection. Shone below are some images showing the subtle differences from window to window as some without the mannequins.

For the Lexington Ave facade of Bloomingdale's, the windows were freshly done to herald the arrival of Giorgio Armani himself, his first appearance in the US in years.  The full length of the windows at Bloomingdale's were masked in black vinyl to create large circular openings through which could be viewed the  women's collection against a background of black and white checkerboard, Bloomingdale's signature pattern.

From across the street there were a total of 6 portholes side by side, the effect of which you can see in an example below.

AuthorGeoff Howell Studio Inc.

For Armani's lifestyle store on 5th ave and 56th st, the windows were freshly done to herald the arrival of Giorgio Armani himself, his first appearance in the US in years. The specially textured and colored acrylic backdrops were imported from Italy. Each grouping of panels were reverse-custom colored and/or mirrored. From across the street this created a beautiful array of vibrant colors representing the season's collection.

For the summer window,  the Madison Ave Giorgio Armani boutique hired us to produce a series of large black velvet frames with blackened chrome trim holding a double image of the same photograph. One image was printed on acrylic and the other on sheer fabric with the effect being a double exposure that 'holographically' changes focus as the viewer walks by.

AuthorGeoff Howell Studio Inc.